Today I surveyed 10 people regarding my work on shape language and colour theory.
First I took 10 heroes from different areas of media and paired them with their villanous counterparts. I then reduced them to their silhouettes. The aim of this exercise was to see if when characters are stripped down to their bare minimum visual detail, could they still be identified as good or bad.
The people asked ranged from the youngest of 5 years old to the oldest of 72, most male and females. Pretty much everyone got the sils correct, some even recognised the characters but regardless they were able to distinguish the good guys from the bad and even tell me why. One young man said that the more pointier characters looked bad and another said the bigger characters were evil looking.
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| right - hero |
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| left - hero |
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| right - hero |
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| left - hero |
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| right - hero |
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| left - hero |
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| left - hero |
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| left - hero |
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| left - hero |
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| left - hero |
Looking at the images, the public was generally correct. Where there are spikes and jagged edge this usually refers to them being a bad character. The more curved the characters form, the more pleasing they are to the eye and less intimidating.
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from left to right:
Villain, Hero - Hero, Villain
Hero, Villain - Hero, Villain
Hero, Villain - Villain, Hero |
I also tested out another task to do with colour theory. Generally speaking the characters that are pale tones and primary colours such as blues, reds and yellows are often the good guys. The red implies boldness and passion and blue refer to wisdom and calmness. Evil characters tend to have dark tones mixed with vibrant often sickly colours
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